43%lower cost per consultation
86%increase in the number of consultations
Full-funnel marketing for med spas
You Built the Practice.
We’ll Fill the Books.
From first consult to fifth visit: we run the ads, local search, email and social that bring new clients in, bring them back and grow what each one spends.
Results we’ve driven for clients
82%lower cost per appointment
8xmore appointments
The full patient journey
Acquire. Rebook.
Grow every client.
Most agencies stop at the first appointment. We run the whole journey, from the ad someone scrolls past to the membership they renew.
New client acquisition
Paid social and search that book first consults, not just clicks. We find people in your area actively looking for injectables, lasers and skin treatments, and give them a reason to choose you.
Meta · TikTok · Google · Local SEOMeet the teamBooking & conversion
Leads go cold fast. We tighten the path from ad to booked appointment: offers, landing pages, DM and consult follow-up, so more inquiries turn into kept appointments.
Landing pages · Offers · Lead follow-upMeet the teamRetention & rebooking
Your best new client is a past client. Email built around treatment cycles — Botox every three to four months, facials monthly — brings people back before they drift to the spa down the street.
Email · Rebooking reminders · ReviewsMeet the teamUpsells & memberships
Grow what each client is worth. We move one-time visitors into packages, memberships and add-on treatments, and track lifetime value against what it cost to win them.
Memberships · Packages · Client lifetime valueMeet the teamThe old way
The media-buying agency
- Sells you deliverables
- Reports on clicks, likes and lead counts
- In-platform numbers look great, but your bottom line doesn’t change
- Stops caring after the first appointment
- Owns a slice, blames the rest
- “Here is your campaign.”
What Growth Lab is
The full-picture growth partner
- Owns the outcome
- Looks at ads, creative, funnels, email, pages and backend numbers
- Reports on booked consults, rebooking rate and client lifetime value
- Builds systems that bring new clients in and keep them coming back
- One team, one invoice, one story
- “Here is your growth system.”
The Growth Lab difference
Six slices,
or one system.
Scattered across vendors and hires.One system. One team. One number that matters.
The receipts
Let the numbers
do the talking.
Lower cost per Google lead, year over year.
- $126 per lead vs. $220, with spend held steady.
- #1 in the Google Map Pack across all four states.
- 22% more surgeries at a flat cost per surgery.
Lower cost per booked appointment after the first 60 days.
- 8x more booked appointments per month from Google.
- Every phone, scheduler and form booking tracked back to the ads.
- Email launched from zero with 43–55% open rates.
Why we do this
Our mission: make more women millionaires.
It is the thing we are genuinely passionate about. When a woman-owned practice wins, the impact ripples — families, teams, communities. That is why we obsess over the numbers behind every business we run.
How it starts
Clarity first.
Then momentum.
- 01
Teardown call
We look at what is running now and show you the first three things we would change.
- 02
90-day growth plan
We align the channels, numbers and priorities so every move has a reason.
- 03
Build and launch
We make the changes, launch the first tests and keep the work moving weekly.
Packages
Three ways to
work together.
One senior team running your marketing end to end. Pick the scope that fits where your med spa is today — we build from there.
Med Spa Essentials
Fill the books
- Paid social — Meta + TikTok
- Paid search
Med Spa Growth
Everything in Essentials, plus
- Local SEO & AEO
- Email — four deliverables a month
Med Spa Full Service
Everything in Growth, plus
- Influencer management
- Organic social
Need something different?
We also offer à la carte options. If one of these packages doesn't fit your needs, we'll build the exact mix of channels and deliverables your med spa needs.
A good fit looks like this
You’re done being the marketing department and the front desk.
- You run an established med spa with a steady client base
- You want senior thinking and hands-on execution
- You care about booked appointments and repeat clients, not vanity metrics
- You can move quickly when the numbers point somewhere
Your next move
Stop carrying the whole growth plan in your head.
Bring us the practice you built. We’ll show you what we would fix first and whether we’re the right team to run it.
Book your growth consultation